✊Creator YOU, video-first commerce, launch your own AI startup, what’s your health & wellness brand strategy? Chinas ‘AI state’ to drive global eCommerce?
Helping Creators and Leaders like you to drive your product launch in our now fully algorithm-first SocialCommerce shopping landscape, I help you generate productive customer outcomes focused marketing experiences. This week I am continually inspiring, provoking and motivating you to sharpen your skills as a growth marketer, builder, and leader. Let’s go! 👉 Let me know what more you want covered or how you think this newsletter can be improved, simply hit reply or reach me here. Thanks and speak soon! @robbhecht
INSIGHT: Growth marketer, is your brand behaving like a health & wellness brand?
👉Why every brand now needs to behave like a health and wellness brand. The facial recognition gold rush.What are digitally native vertical creators or DNVCs? Identity as a strategy: planning the cookie-less future. These Gen Z kids showed me the future of marketing
INSIGHT: There is no new normal
👉The Lululemon Story: How to build a brand with a cult following. The American Dream is gone? How the fashion industry collapsed.Is direct to consumer (D2C) the future of post-lockdown consumer goods? Customer experience in the subscription economy.Why Americas best beverage coffee brand went DTC. Scaling user growth.
INSIGHT: Has China already won? You bet.
👉The TikTok algorithm at depth (<==must read). Facebook lobbied heavily in Washington for the TikTok ban. How Chinese tech builds trust. China’s disruptors. The rise of private traffic and owned channels in China. Facebook’s strategy of cloning competitors might be inspired by Chinese tech companies, How digital giants in China are helping revive the country's retail sector. China sees 210,000 new AI-related enterprises. Ant Financial IPO shows Chinese innovation is ahead. China’s artificial intelligence surveillance state goes global . How Ant Group became the biggest fintech company in the world. Forget TikTok. China’s powerhouse app ss WeChat.
INSIGHT: “Video-first” eCommerce marketing is here, to stay. What is yours looking like?
👉 The Video-First Future of eCommerce
INSIGHT: Global eCommerce crouching tiger hidden dragon = Alibaba
👉Is Facebook the sneaky threat Amazon never saw coming? TikTok can help Walmart take on Amazon, Facebook, and Google. From live-streaming to undercutting Amazon, how Alibaba plans to take on Europe. Alibaba wants American brands, the same ones as Amazon. Ming Zeng on what Alibaba’s success says about the future of strategy. As online shopping intensifies, e-commerce marketers are becoming increasingly reliant on Facebook’s ads.
INSIGHT: Now’s truly the time to drive ‘Brand You / Creator You’
👉Three crucial lessons for launching an AI startup. New media platforms are enabling a new creator type: DNVCreators. Building your side hustle yet?
🛒 Need to be a brand survivor amidst today’s D2C eCommerce AI driven transformation? Hit reply and let us know. Your brand needs to take steps ASAP to remain relevant in content, CX, AI, algorithm equity and social commerce. Let’s discuss how to help you grow. Reach me here: @robbhecht. #stopthespread. Send some ❤️ & simply retweet this if you’re on Twitter.
Best, Robb
PS. . Want to be my next series feature? Email me back and I’ll get you in the queue!
GCP Episode #25: Creator You