👨🏽🚀Building algorithm equity; ✊brandcult; automated luxury communism 💸; defining the D2C brand; what’s C2M? China’s 🕵️ private traffic & owned channels; are you a digital marketing engineer 👩🔬?
Helping Creators and Leaders like you to drive your product launch in our now fully algorithm-first SocialCommerce shopping landscape, I help you generate productive customer outcomes focused marketing experiences. This week I am continually inspiring, provoking and motivating you to sharpen your skills as a growth marketer, builder, and leader around subjects like:
Let’s go! 👉 Let me know how you think this newsletter can be improved, simply hit reply or reach me here. Thanks and speak soon! @robbhecht
INSIGHTS: Ask yourself modern brand marketer: are you developing an inclusive cult and your social responsibility?
👉Luxury Communism: the pandemic makes it clear: we need fully automated luxury communism. What does Apple’s IDFA decision mean for marketers? The next great consumer companies won’t be exclusive clubs, they will be inclusive cults. Millennials and Gen Z demand that brands engage in social responsibility
INSIGHTS: D2C, itself a brand, is evolving - says 2PM: ‘the term “DTC” does not signify a particular sales channel, a refrain that you commonly hear from traditional retail executives and investors. Rather, it’s a generational term that communicates age, awareness, and intent.’
👉DTC brands struggled to attract new online shoppers during COVID-19. Why cutting product prices is a bad idea—even during the coronavirus pandemic. P&G goes native: D2C deodorant tests new paths to brand building. The evolving brand of D2C.
INSIGHTS: C2M, private traffic and owned channels arise to build customer relationships
👉In China, social commerce makes up 11.6% of retail eCommerce sales. The rise of private traffic and owned channels in China. Is Western luxury ready for China's C2M model? Have you taken Ashley’s China Digital masterclass yet? China’s trillion-collar campaign fuels a tech race with the U.S. China’s cultural revolution 2.0: how the communist party is reviving its retail economy
INSIGHTS: Well, now that eCommerce sits at the center of well, everything…..
👉eCommerce was once a part of the business strategy, now eCommerce is the THE business plan. What is a digital marketing engineer? Instagram rolls out IG Shop.
INSIGHTS: To date I’ve harped on “Amazon Everywhere” and “eCommerce everywhere” and that’s certainly the case with in-platform eComm. But this week’s tip: you can’t ‘beat’ Amazon; better to ‘co-exist’
👉Walmart ready to take on Amazon. Shopify Vs. Amazon: Understanding The Competition In E-Commerce. Don’t wait till it’s too late: Amazon’s influence on eCommerce. How to Win the Buy Box on Amazon in 2020. Your business can’t beat Amazon, but it can co-exist
INSIGHTS: We’ll continue to look at Chinese innovations, particularly as Alibaba and Baidu continue to go global. Check out the new Verishop model, as its 1) launching a trusted marketplace first and 2) a social media experience around it second (~China like)
👉What does Perfect Diary do so well? How to develop a WeChat Mini Program. Five Tips to Get Started with Chinese Live Streaming. Will your brand survive the Chinese decade? Mapping China’s AI companies. U.S. e-commerce adopts a social network strategy from China
🛒 Need to be a Brand Survivor amidst today’s rapid digital eCommerce transformation? Hit reply and let us know. Your brand needs to take steps ASAP to remain relevant in commerce content, UX, algorithm equity and social eCommerce. Let’s discuss how you grow. Reach me here: @robbhecht. #stopthespread. Send some ❤️ & simply retweet this if you’re on Twitter.
Best, Robb
Episode #23: The Algorithm Wars