✊TikTok+ Walmart = $ocial Commerce
Helping Creators and Leaders like you to drive your product launch in our now fully algorithm-first SocialCommerce shopping landscape, I help you generate productive customer outcomes focused marketing experiences. This week I am continually inspiring, provoking and motivating you to sharpen your skills as a growth marketer, builder, and leader around subjects like:
Let’s go! 👉 Let me know what more you want covered or how you think this newsletter can be improved, simply hit reply or reach me here. Thanks and speak soon! @robbhecht
👉The 4 most important (and rare) leadership skills we need for our future. Brands aren’t companies, they’re universes. Data scientists are the new investment bankers. The greatest sales deck, ever. Five XM practices for accelerating your digital transformation. Order your copy of How To Future. Are you promoting content effectively? Five e-commerce themes marketers should know. The World According to Scott Galloway, in 6 Video Clips. Facebook Accelerator: Commerce. The Passion Economy and the Future of Work. Can Artificial Intelligence fix my business problem.
👉3 D2C brands and how they build brand loyalty The most important new role at DTCs: Retention specialists. Digital wholesale marketplaces are competing for dwindling business as brands move to DTC. How CPG brands can fix their customer’s journey with a DTC approach. How to Choose a Subscription Business Model for Your Company
👉Axis of Autocracy. The TikTok War. The eCommerce Game Is a Tale of Two Countries, and China's Companies Are Pulling Ahead. ByteDance’s array of services. China’s short video battleground heats up. TikTok and the Sorting Hat (<== must read). 8 Video e-Commerce platforms to watch in China.
👉The Future of Content Marketing is Already Here. Why social commerce could eclipse eCommerce. Are you thinking enough about algorithmic experiences. Fitbit campaign prepares for demise of online cookies. The social commerce opportunity. How are brands learning from publishers when it comes to digital engagement?
👉How Walmart Can Beat Amazon at Its Own Game
👉Harvard Study Finds Alibaba's Tmall Innovation Center a Model to Follow. Will Your Brand Survive the Chinese Decade? Burberry teams with Tencent for ‘social retail’ How Chinese corporate VCs are building tech empires.
🛒 Need to be a brand survivor amidst today’s eCommerce transformation? Hit reply and let us know. Your brand needs to take steps ASAP to remain relevant in content, UX, algorithm equity and eCommerce. Let’s discuss how you grow. Reach me here: @robbhecht. #stopthespread. Send some ❤️ & simply retweet this if you’re on Twitter.
Best, Robb
PS. . Want to be my next feature? Email me back and I’ll get you in the queue!
Episode #24: TikTok+ Walmart = $ocial Commerce