TikTok+Shopify/Google Meet/Mohawk Group = Future of CPGs/Being a CMO in 2021 / WhatsApp CX Strategy/LunchClubbin’
Hi brandh@cker, Robb here hosting Get Customers Productive to help us study & understand the modern innovative customer outcomes focused marketing experiences Amazon, D2C Social Commerce, AI and Chinese Tech now allow us to generate for our customers. The question is: are we fully embracing the disruptive tools now before us? I’m here to inform, inspire, coach, provoke ⁉️ 👉motivate YOU to become that marketing technologist, growth hacker, creator, digital products builder, and leader you know you are 👀. So, welcome to Customer Productivity +join our GCP studio audience 👀
⁉️ASK YOURSELF 👀: who can I Google Meet/Zoom/call ☎️ to start ideating about how I, a current or future CMO, will reinvent my marketer-self as the pandemic endures?
👉READ: How AI will change your agency. What will 2021 be like for CMOs? Retail automation and the future of commerce. Dentsu’s 2020 CMO Survey. Biggest barrier to AI = capitalism. Organizing for AI-by-design. Forrester: CMOs will need to reinvent roles as pandemic's impact endures. Lessons from the best Instagram business accounts. WhatsApp moves into a customer service strategy.
📚HOMEWORK ASSIGNMENT: Read How to be a better CMO and lay out your next step 2021 pillars to leadership success
⁉️ASK YOURSELF 👀: who can I Google Meet/Zoom/call ☎️ this week to learn more how analytics/Amazon data analytics can help inform my next product strategy?
👉READ: The direct-to-consumer challenge: converting one-time buyers into repeat customers. How Mohawk Group is creating a cocktail of tech-eStartups. Why all the Warby Parker clones are now imploding?
📚HOMEWORK ASSIGNMENT: Read the Mohawk Group’s website. That’s the future of your product portfolio, no?
⁉️ASK YOURSELF 👀: who can I Google Meet/Zoom/call ☎️ this week to learn more about how a data strategy could help you build better products & services?
👉READ: Is China becoming the testbed for new retail? Are you keeping tabs on the Digital Yuan and what it means for the U.S. Dollar? TikTok attack videos go live with anti advertising Advertising Club. iPhone loses its luxury status in China.
📚HOMEWORK ASSIGNMENT: Here we thought TikTok and WeChat were the ‘problem’ - turns out all our needed COVID entertainment time (via videogames) are being spied on for Chinese data strategy purposes? (Foiled again; time to pivot again - I wonder if Biden wins if his policy folks will be as stern on Chinese Tech has Trump has been).
⁉️ASK YOURSELF 👀: What is the U.S. healthcare industry learning from the Chinese healthcare industry in managing COVID-19?
👉READ: Three details on Amazon Halo illuminate the giant’s theory of success. Big Tech is set to win big on our medical health and mental health data. How China uses artificial intelligence to Combat Covid-19. Novartis highlights partnerships with Microsoft, Amazon, Tencent in 2-year update on digital strategy push
📚HOMEWORK ASSIGNMENT: Go buy an Amazon Halo.
⁉️ASK YOURSELF 👀: who can I Google Meet/Zoom/call ☎️ this week to learn how I can build a brand for my product on #Amazon, is it possible to build a brand on Amazon?
👉READ: Is Amazon about to take over online advertising? 5 ways to make your Amazon ads stand out. Shopify working with Google on YouTube e-commerce trials. Visualized: a breakdown of Amazon’s revenue model.
📚HOMEWORK ASSIGNMENT: Figure out which of these 5 eCommerce advertising methods to grow revenue is right for your new developing product.
⁉️ASK YOURSELF 👀: who can I Google Meet/Zoom/call ☎️ this week instead of just reading more articles online?
👉READ: How to grow your network in the digital-only arena.
📚HOMEWORK ASSIGNMENT: Pick up a copy of HookPoint. Join LunchClub.
🛒 🛍️ Need to build your modern marketing mindsets to be a brand survivor amidst today’s AI transformation? Let’s discuss how you can grow. Reach me here: @robbhecht #stopthespread. Let’s go. 👉 Start following us on our new Facebook & Instagram feeds (coming soon)
& PS. Don’t let that dog eat your homework 📚 🐕
Best, Robb 👀
PS. . Want your insights or article to be shared or featured? Email me back with a pitch and I’ll get you in the queue! Send some ❤️ & simply retweet this if you’re on Twitter.
🛍️ Episode #28: TikShop? ShopiTok?