✊TikTok eCommerce & Global Rethink; Remote-First Brand Leaders; CMO Redesign; eCommerce Live Streaming & Personalized Video Shopping
The pandemic has changed the role of the CMO from a D2C digital transformer into a “Remote-First Brand Leader” who strives to leverage ethical technologies around human rights and brand purpose
👉Deloitte’s trends defining the future of retail & consumer products industry
👉Urgent message for disrupter brand CMOs
👉Mike Walsh’s Untact Revolution
👉How the pandemic has changed the role of the CMO
Every brand now tips into the subscription business
👉Reinventing the D2C business model
👉D2C brands not doing as well as thought?
👉Can the subscription box model be saved?
👉How startups make efficient funnels
👉You may not know it, but you’re in the subscription business.
With TikTok threatened globally over security concerns, it quickly launches innovative eCommerce and business tools to drive brand sales and become “totally relevant” to advertising and American culture at large
👉How brands are using TikTok to educate
👉TikTok launches SocialCommerce tools
👉How to leverage TikTok to promote business
👉TikTok users gush about China, hoping to boost views
The future of shopping: Influencers + Live Streaming
👉Gucci’s new tech bet: Personalized video shopping
👉The impact of AI on influencer marketing
👉Bring your brand into focus with Snap
Amazon faces swift competition from Shopify, Walmart and other niche eCommerce Everywhere platforms
👉How the Walmart-Shopify alliance helps both companies win against Amazon
👉CPG Brands See Potential In Non-Amazon Marketplaces
BOPIS gains increasing ground across the country
👉Does Facebook Shops make sense for your business?
👉BOPIS is the new normal in grocery shopping
👉Starbucks’ new store layout signals an industry mad dash toward pick-up
👉The future of shopping will be on Netflix, Amazon Prime Video
🛒 Need a bespoke/full strategy on Amazon, Shopify or in Platform? Your startup likely only has one chance to make a name for itself before it’s swallowed by the vastness of the growing eCommerce marketplace. Give yourself the best opportunity to develop brand equity that serves you well today and into the future. Hit reply and let us know.
Best, Robb
Let us know how we can help you grow, simply hit reply or reach me here: @robbhecht. Thanks and #stopthespread
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Episode #22: TikTok eCommerce/Global Rethink