🧑🚀YouTube = Social Commerce/ The Social Dilemma / Facebook’s New CMO / The Forever Transaction /Brand Re-Positioning Time / The Next Wave of Chinese Innovation / Member-Centricity
Hello Brandh@cker. Robb here, coaching Creators and Marketing Leaders like you to drive your Social/Commerce experiential product launch in our now fully algorithm-first shopping landscape, I help you generate innovative productive customer outcomes focused marketing experiences, inspiring, provoking ⁉️and 👉motivating you to sharpen your skills as a growth marketer, creator, builder, and leader.
Let’s go! 👉 Start following us on our new Facebook & Instagram feeds (coming soon!). Let me know what more you want covered or how you think this newsletter can be improved for you, or simply hit reply or reach me here ☎️ Thanks and speak soon. @robbhecht
& PS. Don’t let that dog eat your homework 📚 🐕
⁉️ASK YOURSELF: With our target consumers’ full purchase funnels now on social networks, can D2C brands survive without them?
👉READ: Managing our hub economy/HBS <must read>. A marketers complete guide to AI. How to own data and measure performance in a cookie-less world. Why your company needs to RE-establish a brand position now. AI & advertising, a consumer perspective.
📚 HOMEWORK ASSIGNMENT: Watch: The Social Dilemma; how does it make you feel as a marketer? Then read: Facebook’s rebuttal to “The Social Dilemma”
⁉️ASK YOURSELF: Do you consider your brand: ‘member centric’? How so?
👉READ: Once protective of their data, retailers are now eager to share it. How a member-centric approach drives growth for modern D2C brands like FabFitFun and PupBox. Why D2C startups need to focus on customer engagement for growth. Running shoe brand “On” launches a sneaker membership model. What Apple and Netflix understand about optimal subscription pricing
📚HOMEWORK ASSIGNMENT: Read: the Forever Transaction
⁉️ASK YOURSELF: Is my company respecting Chinese innovation? Or, still labeling “Made in China” as a copycat mentality?
👉READ: TikTok is a story about the ascendancy of China and Silicon Valley's downfall. Understanding China’s next wave of innovation & why it’s hard for Westerners to compete. Why most foreign brands become popular in China because of influencers. Western influencers boost their careers by embracing Chinese nationalism. Artificial intelligence created by Silicon Valley failed to democratize AI.
📚HOMEWORK ASSIGNMENT: Go buy a share of Alibaba (or +Ant Financial).
⁉️ASK YOURSELF: On the flip side: did Covid give the healthcare industry the needed impetus to digitally transform rapidly?
👉READ: 8 healthcare trends to watch in 2020. 7 key trends for digital healthcare transformation. How COVID-19 is Accelerating the Adoption of AI in Healthcare
📚HOMEWORK ASSIGNMENT: Review what health app you find most useful in 2020. Then, imagine what that app experience will be in 5 years.
⁉️ASK YOURSELF: What is your Amazon strategy, exactly? Convenience?
👉READ: YouTube to turn into eCommerce hub <must read>. Emerging e-commerce challenges are prompting a shift to ‘headless’ setups. What Facebook's low-key (and data analytics centric) CMO choice says about its future. Amazon’s growing ad business could forever change tech
📚HOMEWORK ASSIGNMENT: Read: Amazon: How the World’s Most Relentless Retailer will Continue to Revolutionize Commerce
⁉️ASK YOURSELF: How am I challenging myself daily to stay ahead of rapid technology change?
👉READ: Global online content consumption doubles in 2020 >> how are you positioning your voice in it?
📚HOMEWORK ASSIGNMENT: Take an AdWeek CMO digital masterclass
🛒 Need to be a brand survivor amidst today’s Social Commerce AI transformation? Hit reply and let us know. Your brand needs to take steps ASAP to remain relevant in Content, MarTech Stack, UX, Algorithm Equity and SocialCommerce. Let’s discuss how you grow. Reach me here: @robbhecht. #stopthespread. Send some ❤️ & simply retweet this if you’re on Twitter. You’re on the free list for GET CUSTOMERS PRODUCTIVE. For the full experience, become a paying subscriber.
Best, Robb
PS. . Want to be featured? Email me back with a pitch and I’ll get you in the queue!
🔥Episode #27: YouTube = 🛍️ Social Commerce