🤹 Funnel juggling yet? death ☠️ of digital IDs; keeping up with AI?; Is the D2C 🥳 party over? are we continuing the march to #FALC (fully automated luxury communism)? 🎰
Hello Brandh@ckers! Robb here, coaching Creators and Marketing Leaders like you to drive your digital and experiential product launch in our now fully algorithm-first SocialCommerce shopping landscape, I help you generate productive customer outcomes focused marketing experiences. This week I am continually inspiring, provoking and motivating you to sharpen your skills as a growth marketer, builder, and leader. Let’s go! 👉 Let me know what more you want covered or how you think this newsletter can be improved for you, simply hit reply or reach me here. Thanks and speak soon! @robbhecht PS. Don’t forget to do your assigned homework.
ASK YOURSELF: How are you becoming an AI Marketing Leader? Are you hyper-personalizing?
👉READ: Jeff Bezos says to build a life you’re proud of, ask yourself these questions. How to present a strategy in 6 slides (e.g. job to be done, insight, principles, visual model, tactics, timing). How the death of digital IDs will reshape the marketing mix. How to stay up to date on AI. Gartner 2020 Hype Cycle for Emerging Technologies. What’s in It for AI Leaders? Brands that hyper-personalize will win the next decade.
👉ASSIGNMENT: Read: Your next five moves: Master the Art of Business Strategy & Take a Fast Company Course
ASK YOURSELF: D2C has been about acquisition on social platforms, is your retention strategy as strong?
👉READ: How startups die from their addiction to paid marketing. The Startup Brand Fallacy: Why brand marketing is mostly useless for consumer startups. (UH OH!) The DTC party’s over, what happens next? Are you ‘funnel juggling yet? Peloton moving toward subscription model, says CEO (isn’t this old news?) Welcome to your BLAND new world of consumer capitalism.
👉ASSIGNMENT: Watch: Recurring Revenue
ASK YOURSELF: Is your company in pursuit of big first party data? Does you in fact have a data strategy?
👉Why TikTok's algorithm is so desirable to a buyer. How luxury brands are leveraging the power of data in China. Understanding China’s next wave of innovation. Luxury brands have only scratched the surface of China’s eCommerce. China and US are now in a battle over big data. Facing Trump ban, China’s TikTok embeds itself into US culture. (Too Much?)
👉ASSIGNMENT: Understand: In How Chinese tech builds trust, Part III: why targeted advertising is broken we learn: Outside of China, targeted ads work (because of Facebook). Inside China, not so much. As a result, marketing budgets go to KOLs or influencers, branded content, and brand-building efforts. There is (barely) an alternative. Insight: how to get rich in China:
Be an influencer with a very targeted niche audience. Get in touch with brands.
Create a model for targeted advertising in China.
ASK YOURSELF: Surveillance Capitalism, Platform Capitalism, Algorithmic eCommerce, Get Customers Productive: we’re all saying the same thing. But if profits are all the matters to Capitalism, who cares if we slip into “Fully Automated Communism”?
👉How to use Instagram Live shopping to drive sales. The pandemic is propelling a new wave of automation. Platform capitalism: three books and a documentary. Scott Galloway’s prediction on “algorithmic e-commerce”. Customer experience, artificial intelligence and machine learning.
ASK YOURSELF: Amy Webb said in “the Big Nine” that we’d end up Amazon, Apple spheres, did she anticipate Walmart+ :-)
👉How will you leverage Walmart+? What is your headless commerce opportunity? Walmart to test drone delivery as race to deliver the goods heats up. The ruthless tactics keeping Amazon on top
ASK YOURSELF: How can I leverage one of these free tech stacks to motivate me to get my vision out there?
👉How to validate your startup idea. So you want to become a content creator: Here's how you can make money doing it. GenZ vs Silicon Valley. Developing your business strategy for the digital age with Scott Galloway, key takeaways
🛒 Say hello Brandh@cker! Need to be a brand survivor amidst today’s eCommerce AI transformation? Hit reply and let us know. Your brand needs to take steps ASAP to remain relevant in content, UX, algorithm equity and eCommerce. Let’s discuss how you grow. Reach me here: @robbhecht. #stopthespread. Send some ❤️ & simply retweet this if you’re on Twitter.
Best, Robb
PS. . Want to be my next feature? Email me back and I’ll get you in the queue!
Episode#26: 📈 Building Algorithm Equity